Analyst Sports Media Job In Yougov In India

The CompanyYouGov is an international online research data and analytics group Our mission is to offer unparalleled insight into what the world thinks Our innovative solutions help the world's most recognized brands, media owners and agencies to plan, activate and track their marketing activities better At the core of the YouGov platform is an ever-growing source of consumer data that has been amassed over our twenty years of operation We call it living data.

All of our products and services draw upon this detailed understanding of our24+ million registered panel membersto deliver accurate, actionable consumer insights As innovators of online market research, we have a strong reputation as a trusted source of accurate data and insights Testament to this, YouGov data is regularly referenced by the global press, andMeltwater 2022report concluded that YouGov is themost quoted research company in the worldWith operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networksYouGov.

Living Consumer IntelligenceThe CultureDiversity and inclusion are fundamental to YouGov We are committed to giving the world a voice by capturing the opinions of all groups, including the ones that are often under-represented in research We are also committed to making sure that our products and tools are free from any bias, as accuracy is key to what we do None of the above can be done without having a truly diverse workforce, in an inclusive workplace.

We are very keen on attracting and retaining the best talent And best talent also means a diverse pool of talent, with various backgrounds and perspectivesSupporting the wellbeing of our staff, including maintaining a good work and life balance, is important to us We support flexible working arrangements where appropriate for a role, with many locations offering a hybrid office-and-remote working approachAs an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, veteran status, disability status, or any other characteristic protected by law.

All employment decisions are made on the basis of occupational qualifications, merit, and business needJob DescriptionWhat will I be doing day to day

• Support the Media Reporting Team with the management of complex sport audience focused projects and manage smaller ones independently or as part of a small team
• Create searches and use bespoke media information tools to find relevant rated audience data and programming schedules
• Extrapolate rated broadcast data across unrated markets to confidently estimate full sport programming audiences
• Perform advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulae and data filters.
  
  
• Quality check and adjust sport event audiences, using logic and understanding of sport programming to assess the application excel formula via macros
• Remain abreast of changes in the media broadcasting industry, completing desk based research to familarise self and colleagues with emerging digital channels and changes in consumer viewing habits
• Coach and support junior analysts where applicable
• To provide support to the Client Services team on ad-hoc projects

Key accountabilities

• Collection of linear TV media data through targeted bespoke searches on audience measurement tools
• Analysis of broadcast data, making logical and accurate estimations where appropriate
• Preparation of data, making decisions regarding extrapolation and methodology application.
  
  
• Perform data validation and verification checks, quickly addressing any discrepancies
• Pinpoint key insights, supporting colleagues to build on your analysis to explain emerging trends in the sport event sponsorship industry
• Advising managers and team members of any scheduling issues

QualificationsWhat do I need to bring with me

• Excellent analytical skills with the ability to approach and solve problems
• Proven track record of managing multiple projects and hitting deadlines in a fast-moving environment
• Enthusiasm for desk-based research to collate robust sport event audience sets
• High attention to detail when following thorough data cleaning process
• Passionate about competitive sport
• Strong understanding of factors influencing sport event audiences
• Experience of extrapolating data through use of formula and macros, as well as logical adjustment
• Experience in the media evaluation sector (in particular sports media) is desirable.
  
  
• Microsoft Office experience essential, including Excel to a high standard (ie vlookups, IF formulae, pivot tables and data filters)
• Possess a good, clear writing style
• Effective communication to senior management level.
  
  

Additional InformationAn opportunity to deliver highly complex, specialistresearch projects You will be able to stretch your creativity by working with clients who are the leaders in their sector to design innovative solutions to data analysisWe offer some brilliant benefits and perks at YouGov, some of which include:

• LinkedIn Learning
• Mental Health First Aiders
• Headspace App
• Annual Leave - 20 Days
• Birthday Leave - An additional day holiday on your Birthday
• Sick & Casual Leave - 12 Sick leave and 8 Casual Leave
• Maternity Leave
• Paternity Leave
• Private Medical Insurance
• Life Insurance
• Sodexo Meal Pass
• Leave & Travel allowance (LTA)
• Provident Fund
• Night Shift Transportation facility

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Yougov is looking for .

Yougov is looking for Any Graduate / Post Graduate profile candidates.