Assistant Analytics Manager Eb2b And Pos Data Job In Hindustan Unilever In Mumbai, India

• Analysing cohorts and user journeys to improve conversions
• Analyse efficacy of customer marketing promotions
• Evaluate ROI / ROMI for app investments
• Analyse POS data for brand market share opportunities

• Highly proficient in online marketing and web analytics tools (eg Webengage, Firebase, Google Analytics)
• A proven understanding of web analytics best practices (e.
  
  g, KPI, benchmarks)
• Expertise in e-commerce web analytics, including e-com backend (eg, Webengage, Magento, etc), to understand and optimize consumer path to and through purchase funnel
• Strong Excel and database management (e.
  
  g, SAS, SQL, SPSS) analytics tools experience
• Hands-on experience using data/analytics dashboards (eg, Tableau, Beckon, Origami Logic)
• Understanding of market share and other brand growth metrics
• Minimum of bachelor's degree in marketing/statistics, 5-7 years of overall web analytics at large agency and/or client-side at a large company.
  
  

• Site conversion rate
• Promotion conversion
• In-App (or website) Engagement
• Business value creation

Hindustan Unilever is looking for Any Graduate / Post Graduate profile candidates.