Job Details
Your RoleHolistically drive how the business leverages searches to engage existing and prospective international consumersMaximize traffic and visibility from search engines through both paid and unpaid efforts for identified keywordsManage a team of PPC and SEO specialists to deliver qualified traffic and profitable ROI on all campaignsDeliver monthly reports and ROI analysis to Product Division leadersPlan and manage website updates and online advertising campaigns in conjunction with the Marketing team to drive resultsConduct various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversionsRequirements10+ Years in:A digital marketing, performance-based marketing, marketing strategy, or search environmentEarning traffic through unpaid and free listings (SEO) for a consumer websiteBuying traffic through paid search listings (SEM/PPC) for a consumer websiteProven and successful track record in:Delivering business results through multi-channel marketing management and KPI measurementStrategic and operational leadership/managementManaging high-performing individuals and giving clear strategic guidanceAnalytical Skills:Lead and guide testing, optimization of bid strategies, and A/B testingInterpret data and create actionable insights and communicate those insights to junior personnelExceptionally strong knowledge in Google AdWords, Bing Ads, and other web analytics tools and platformsEducation:Degree in Comp Science, Economics, Mathematics, Statistics, IT, Business, or other related field; Master's degree preferredSoft SkillsExcellent attention to detail, organization skills, and articulate ideas clearly and conciselyExceptional follow-through, personal drive, and the desire to make a differencePositive attitude with a willingness to put aside ego for the sake of what is best for the teamAbility to adapt, switch gears, and thrive in a fast-paced environment