Growth Analytics Lead Job In Cadbury In Mumbai, India

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Job Details
Job DescriptionAre You Ready to Make It Happen at Mondelz InternationalJoin our Mission to Lead the Future of Snacking Make It With PrideYou will support growth by partnering with the assigned brand/ category/ area of business and turning consumer and shopper insights intostrategies and actionsHow you will contributeYou will:
  • Effectively deploy brand / category / area insights in the context of global frameworks Ensure relevancy andintegration.

  • Leverage globally implemented U&A and market structure tools to look through for regional and local consumer,shopper, market and snacking insights Ensure that global and regional best practices are shared
  • Be a partner to Brand Marketing in the shaping of the Annual Contract across the different areas
  • Generate behavior changing insight and identify effective levers of growth on the category / brand/ areaportfolio, including innovation and equity
  • Liaise with Shopper Insights and other parts of the Insights team to learn and leverage broad shopping andconsumer knowledge.

  • Leverage Brand Guidance System (Brand Tracking)
What you will bringA desire to drive your future and accelerate your career with experience and knowledge in:
  • Managerial experience in insights for consumer products, gained in industry and/ or consulting
  • Cross country experience, demonstrated ability to work across cultures and in remote teams
  • Strong leadership skills with the ability to partner and communicate with stakeholders at all levels in theorganization
  • Proven track record of leading cross-functional teams, including influencing without direct authority
More about this roleMondelz AMEA now operates as a Business Unit (BU-led) model organization to enable a more agile and consumer-centric strategy India is one of the key Business Units, which India and Bangladesh managing businesses on categories such as Chocolates, Biscuits, Gum & Candy, Beverages & Meals The Business Units lead the development and implementation of strategies for the growth of the total business, which includes managing the P&L The company's strategic imperative is to deliver strong topline and bottomline growth.

In particular, India's mission as a business unit, is to drive volume-driven and dollar profitable growth Among the key strategic initiatives are to improve Marketing Effectiveness and drive Marketing Return On Investment (ROI) as well as optimize category/brand portfolio (Price Pack Architecture), ultimately leading to sustainable growth The India Growth Analytics Lead is part of the broader India Insights & Analytics (I&A) Team which also includes Category Insights and Shopper Insights Managers The key purpose of this position is to lead a India Growth Analytics sub-team who will provide Prescriptive Analytics that drive agile fact-based decisions and business growth in India Specifically, this position is expected to establish, strengthen and advance key Analytics pillars namely: Marketing-Media Analytics, Pricing & Strategic Analytics and Business Intelligence.

This position requires the right balance of analytics skills and business acumen and strong ability to communicate and partner with other functions, along with strong leadership qualities This role will require close collaboration with other functions: Category Insights, Shopper Insights Managers, Marketing, Media, Strategy, Finance, Category Planning & Activation (Sales) and Customer Service & Logistics across categories in IndiaBusiness Optimization Promotes the use of advanced modelling and analytics in order to improve the return on marketing investments and to develop fact-based plans for the key Brands Generates and communicates the Regional learning on application of analytics to business issues and is responsible for the identification of general principles that guide the investment of marketing & trade spend and pricing strategies .

Leverages the analytic tools in conjunction with the Regional portfolio to inform opportunities on the distortion of resources across Categories/Brands Provides consolidated reporting for in-market performance and forecastsMarket Mix Modeling (MMM) / Planning & ROI Independently manage multiple Marketing Mix Modeling projects which are identified as key priorities in the India BU Prepare & present regular ROI analyses, with actionable insights and opportunities, to relevant Country and BU stakeholders Collaborate with Media Team, in Portfolio Advertising Spend optimization and distortion analysis based on MMM learnings across categories in India and potentially support AMEA/Global Growth Analytics for any broader advertising optimization exercise .

Provide regular MMM training support, communicate the capability resources available from Global CoE (e-learning modules etc) to BU stakeholdersA&C/Trade ROI Measurement: Continuity, Consistency & Comparability Ensure Good 'Science', advanced statistical, calibrated Econometric Modeling Harmonized key metrics, definitions, inputs to enable 'apples to apples' comparison across brands, markets on ROI's, drivers of growth Cover business/brand drivers holistically ensuring sufficient granularity (especially Media mix, Price & Promo, NPDs)Pricing Analytics .

Independently manage multiple Pricing Research or Price Pack Architecture Analyses based on identified priorities and needs in the India BU Utilize core PPA tools such as Mekko Charts, Threshold and Quartile analyses and run Pricing Simulators to flesh out and measure key PPA opportunities in India Provide regular PPA training support, communicate the capability resources available from Global CoE (e-learning modules etc) to BU stakeholdersCategory Forecasting Forecast category growth for next 1-4 yrs leveraging the current best model/framework .

Working with cross-functional team to align and understand the trends and assumptions, and then integrate category forecast in Annual Plan and Strategic Plan Validate the category growth forecast and identify opportunities to better recalibrate current modelsContinuous Improvement & Innovation Develop category knowledge, ROI, Media optimization learnings from MMM and Portfolio optimization opportunities and enhance inputs to Brand Drivers modeling, ROI measurement & Optimization capability Adaptive as media and trade landscape unfolds, markets and categories evolve Document & apply specific project process learnings nuances by market .

Continuous process improvement to reduce cycle time & costs across all elements of the MMM process - esp data collection, modelingPeople Management Leads the development of a strong Growth Analytics sub-team in India that can provide the right insights and analytics to drive growth Conducts annual / mid-year appraisals with direct reports and ensures that personal development plans are in place for all team membersCommunication: Communicate all learning and insights in a compelling way to drive action: Ensure presentations and reports are clear, timely and inspiring as well as actionable Influence BU Teams.

Build management confidence in recommended actions with appropriate interpretation and integration of key concepts Workshop & Activation: Set up detailed agenda, invite key stakeholders, arrange other logistics related to a debrief workshop to share and align on the learnings, recommendations which should be considered for short term (Annual Business Plans) and long term (Strategic 3 year Plans)This position requires a proactive, mature and self-reliant person who can always take the initiative and influence within a broad team environment Specific skills also include: Superior written and verbal communication skills A strong story-teller, a lucid and structured communicator, who makes their point clearly and persuasively.

Must be able to handle numerous projects at one time and meet fast turnaround deadlines Advanced organizational skills A good balance between using empirical data and common sense and 'gut feel' Prior knowledge and experience of the Mondelz International organization, is preferred but not a requirement.

Persuasive and stimulating 'packaging' and presentation of all materials is a significant part of the job, as is explaining/arguing/defending/developing the thinking in all meetings and communication scenarios Balancing the ability to deliver with urgency with the ability of keeping momentum due to the reality that building capabilities is more of a marathon than a sprint Take, understand and establish project briefs, communicating and presenting to all parties to ensure the approach is supported, project managed and excellence is achieved .

Become a respected internal source of knowledge on best practicesEducation: Min Bachelor's Degree (Social Science, Business Administration, Marketing, Statistics, Economics, preferred)Education: MBA or MA in Social Science with concentration in research, marketing, quantitative analysis PhD is a plusMin 12 years working experience in marketing research, Advanced Analytics preferably at an CPG or a FMCG company and 7 years in forecasting/business planning in increasing responsibility positions - RequiredPreferred Cross-country experience, demonstrated ability to work across cultures, and in remote teams Required Preferred Experience in using Nielsen Retail Audit database softwares (Answers, Nielsen Insight Studio) to extract data, prepare reports & dashboards - Required Strong knowledge, capability & experience in Household Consumer Panel, Euromonitor & Media Databases - Required Experience in working with advanced statistics - RequiredExpert knowledge of business process, key functions, and leveragability of information - Preferred Experience and ability to extract & work with finance data from Internal Financial systems - PreferredWithin Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer PolicyBusiness Unit SummaryMondelez India Foods Private Limited (formerly Cadbury India Ltd) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as chocolates, and powdered beverages, and biscuits, and and candies get safely into our customers hands-and mouths Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country.

We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this awardMondelz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by lawJob TypeRegularBrand Building insightsInsights
Candidate Profile
Job DescriptionAre You Ready To Make It Happen At Mondel"z International?Join Our Mission To Lead The Future Of Snacking. Make It With Pride.You Will Support Growth By Partnering With The Assigned Brand/ Category/ Area Of Business And Turning Con

Cadbury is looking for Any Graduate / Post Graduate profile candidates.

Short Job Information


Job Title : Growth Analytics Lead
Company Name : Cadbury
Job Location : Mumbai, India
Education : Any Graduate / Post Graduate
Category : Computers / IT
Experience : 1 ( years )
Post Date : 25 December, 2022
Last Date : 23 February, 2023
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