Hyderabad Team Lead Of Advanced Analytics And Data Science Job In Transunion In Hyderabad / Secunderabad, Telangana, India

• What is the Hyderabad Team Lead of Advanced Analytics and Data Science
  • The Hyderabad Team Lead of Advanced Analytics and Data Science manages a team of 20+ data scientists that implement MMM (Marketing Mix Modeling), MTA (Multitouch Attribution Modeling) and other Custom Analytics (Risk, Fraud, and other types of analytical solutions) You have strong team building and cross-functional team leadership skills, as well as technical mentorship capabilities You have a background as a talented analyst with excellent quantitative and analytical skills who is determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing.
    
    As the Hyderabad Analytics Team Lead you'll work with onshore data science leads and cross-functional client teams on multi-million dollar customer engagements and build your network with the top marketing leadership in major companies across virtually all industries Our work is not just about delivering a project and moving on to the next challenge Instead, it's about delivering an evolving stream of value and enabling fact-based decision making
• What you will be doing:
  • Manage and mentor the Hyderabad Advanced Analytics and Data Science team that is composed of 20+ data scientists working on MMM, MTA, and Custom Analytics
  • Work with onshore data science leaders and help prioritize and allocate resources
  • Oversee deliverables that are generated by the Hyderabad data science team
  • Drive standardization, efficiency, best practices, and automation in the analytics workflow
  • Function as an SME in the area of MMM and MTA to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors, with the ability to:
    • Design the unified model structure, variable entities, and variable transformations
    • In our Neustar proprietary analytics platform build MTA and MMM models that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc
    • Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals' propensities on multi-step conversion activities in the consumer journeys
    • Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization
    • Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream
    • Lead the data science team strategically in identifying current issues, new marketing trends, and emerging trends in marketing analytics to enhance our analytic solutions
  • Participate in client meetings and lead analytics discussions
    • Collaborate with external client teams to ensure alignment on modeling methodologies, model validation metrics, actionable insights, and analytical/technical best practices, and lead enhancing our analytic solutions for client needs
    • Represent Neustar analytics in a variety of settings and support overall accounts on a need basis
  • Cross-functional leadership and best practices
    • Interact with multiple functional teams across the firm to provide and improve our end-to-end solution and implement new analytics capabilities: Data Operations, Solution Architects, Consulting Services, Product and Engineering
    • Drive and define cross-functional best practices ensuring quality delivery and instituting processes to improve efficiency of our analytic solutions
  • Team building
    • Mentor data science team members and develop training programs, while coordinating with onshore data science and cross-functional leads to align against broader business objectives and team development
    • Recruit, train, inspire, coach, and develop the next gen analytics team

• What we would love to see:
  • Strong domain knowledge and technical expertise in marketing analytics, MMM, MTA, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, and/or forecasting
  • Technical or programming skills to solve large-scale information, online search, online advertising attribution and online/offline marketing optimization problems
  • Experience with Hadoop, Hive, SQL, R, Python, Spark, Matlab or similar is required
  • 15+ years of quantitative analytics experience is highly desirable
  • 8+ years of managing and developing an analytics team is highly desirable
  • 8+ years of cross-functional leadership experience is highly desirable.
    
    
  • 5+ years of work in Digital Analytics with hands-on experience in Adserver/Web Analytics Logs is desirable
  • 5+ years of work in digital AdTech industry with thorough understanding of digital metrics is desirable
  • Bachelor's degree (required) or above (preferred) with mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar
  • Ability to communicate effectively with audiences from other technical disciplines in both written and verbal skills
  • Ability to manage multiple projects with a large cross-functional team
  • Ability to influence high performing data science teams and promote positive, collaborative team cultures
  • Strong work ethic with the ability to learn in a fast paced environment, adapt to the situation, be flexible and nimble in terms of work planning and execution

Transunion is looking for Any Graduate / Post Graduate profile candidates.