Marketing Product Communication Ho Support Marketing Ho Job In Kotak Mahindra Bank Limited In India

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Job Details
Job Description :Job Role: Chief Manager- Marketing, SA Programs Job Responsibilities: As a Product Marketing Manager for Silk and Junior programs, you will be responsible for the scale up and end-to-end marketing management of these programs You will craft the messaging and positioning for products, offers, engagement drives You'll conceive and develop innovative marketing programs for customer acquisition and engagement Attention to detail and an eye for quality Key Responsibilities Develop product positioning and messaging that differentiates your products in the market Sales enablement communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products Product launches & revamps plan the launch of new products and releases and manage the cross-functional implementation of the plan along with competition benchmarking.

Prepare go-to-market strategies for key launches Silk for Corporate salary channel, HNI segment Junior for new borns, kids and teens Marketing Strategy develop the communication & overall marketing strategy and manage the marketing programs that drive demand for your programs Product communication - Identifying cross-sell opportunities and handling end-to-end execution of campaigns Engagement & Customer Lifecycle Management - Develop and enhance customer engagement strategy across your products - Planning and execution of customer engagement communication and activities across products and programmes - Work closely with alliance, events/activation and social media team for customer engagement initiatives - Drive key events and partnerships for Silk and Junior- drive impact properties on the programs through the year Vendor management- Ability to manage creative agencies, printers and other vendors and ensuring deliveries within committed project timelines Planning & Budgeting- Plan and manage annual marketing budgets for your respective products and track the same closely.

Key skills: Should have relevant communication experience of at least 6+ years Strong written and verbal communication skills Excellent people management skills to interact with staff, colleagues and cross-functional teams, and third parties Problem solving capabilities and hands-on working style Stakeholder management Multi-tasking Ability to deliver in high pressure situations Creative thinker Preferred experience in women and kids brand categories or banking programs
Candidate Profile
Job Description :Job Role:Chief Manager- Marketing, Sa ProgramsJob Responsibilities:As A Product Marketing Manager For Silk And Junior Programs, You Will Be Responsible For The Scale Up And End-to-end Marketing Management Of These Programs. You

Kotak Mahindra Bank Limited is looking for Any Graduate / Post Graduate profile candidates.

Short Job Information


Job Title : Marketing Product Communication Ho Support Marketing Ho
Job Location : India
Education : Any Graduate / Post Graduate
Experience : 6 ( years )
Post Date : 04 January, 2021
Last Date : 10 May, 2021
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