Job Details
Responsibilities Building email campaigns, database selection, and quality assurance of all outbound campaigns Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
Develop and manage personalization strategy for campaigns improve response ratesTechnical and Professional Requirements: Minimum 3 - 4 years in email marketing, preferably in B2B Services Industry with Global exposure Hands on experience in activation and nurturing programs, managing large databases, profiling and segmentation Knowledge of CDO setup and Program Builder Should have prior experience on creating Advanced Campaigns A/B Testing, designing multi-channel & Cross-channel campaigns and event triggered recurring campaigns.
Strong analytical and quantitative skill Expert in using SQL/Excel to manipulate data and perform high level or granular analysis Hands-on experience with platforms like Eloqua, Marketo, etc Basic knowledge of HTML.
Fast learner, high attention for detail Professional experience in a corporate environment Bachelor's DegreePreferred Skills: Marketing