Product Marketing Intern Job In Exotel In India

Market Insights and Competitive IntelligenceResearch and Analysis:Conduct market research to identify trends, competitor strategies, and emerging opportunities Analyze competitor products, features, pricing, and marketing strategies Monitor industry news, press releases, and social media Market Segmentation:Identify and profile key competitors within each market segment Reporting:Prepare reports and presentations on competitive landscape, market trends, and insights Communicate findings to product marketing, product management, and other stakeholders Work closely with cross-functional teams such as GTM, product management, and sales,to gather insights and share findings.

Measurable Outcomes

• Number of comprehensive competitor analyses: The intern should deliver a specific number of detailed competitor analyses, including their products, features, pricing, and marketing strategies
• Quality and relevance of insights: Assess the quality of the insights generated by the intern, ensuring that they are relevant, timely, and actionable for the organization

Creating/Updating Customer Use Case MastersheetResearch and Data CollectionGather information on customer use cases from various sources, including internal documents, customer feedback, and customer success stories Coordinate with different departments to collect additional use case examples and insights Use Case CategorizationAnalyze the collected data and categorize use cases based on different criteria such as industries, customer segments, product features, and business objectives.

Identify patterns, trends, and common challenges faced by customers across different use cases Master Sheet UpdationUpdate with new use cases, additional details, and any changes in the existing use cases Develop clear, concise, and compelling documentation for each use case Measurable Outcome

• Number of use cases collected: Track the total number of customer use cases gathered from various sources, indicating the intern's effectiveness in research and data collection
• Data collection comprehensiveness: Assess the intern's ability to collect relevant and comprehensive information on customer use cases, ensuring that all necessary details are included

Exotel is looking for .

Exotel is looking for Any Graduate / Post Graduate profile candidates.