Senior Campaign Analyst Job In Replicon Software Inc In Canada, India

Position Overview As a pioneer in Knowledge Workforce Management, Replicon elevates people as a strategic asset within organizations, improving operational productivity, performance, and profitability Replicon caters to 7800 clients in 80 countries with 15 million users on a daily basis With over 26 years of industry leadership, Replicon continues to innovate new approaches to effectively manage people's time, their skills, projects and resource utilization Replicon's Knowledge Workforce Management Solution enables organizations to seamlessly collect, and process data related to people, projects, skills and time, ensuring a single source of truth for harmony across business functions.

Our innovative solution is powered by ZeroTime to harness the power of data in real time and eliminate all manual processes The Senior Campaign Analyst owns the responsibility to explore industry trends, opportunities, researching client behavior and tracking the campaign advertising cost In this role, you will ensure to target the right industry and evaluate the campaign effectiveness This position reports directly to the Campaign Manager and requires extensive collaboration with Product Marketing, Content marketing and key stakeholders We have:

• A Software Product Development company with a market leading enterprise solution.
  
  
• Profitable, stable global customer base - some of whom have been with us for almost 20 years!
• An in-house creative and product marketing team that you will work with on demand generation channels across all of our solutions
• Recently been named as one of the Top 5 Vendors in Workforce Management by Constellation ShortList
• Continuously been recognized by the Stevie Awards for Sales and Customer Services since 2013
• A lot of creative work of analyzing trends and results, while simultaneously thinking creatively about improvements and strategies

You have:

• 5+years of experience in digital marketing roles focused on outbound B2B
• Expertise of analytics methodologies, competitive analysis, surveys, and market trends
• Proven ability to analyze data, spot trends and identify the opportunities for future prospects
• Excellent knowledge of MS Excel is required, and knowledge of additional marketing data and analytics platforms, and/or familiarity with concepts of data science would be an advantage
• High level of organization and communication skills, attention to detail, and 'hands-on' approach
• Ability to consistently deliver high quality work in a dynamic, deadline-driven environment
• Ability to quickly learn new tools, and adapt to new processes
• Preference for working in a collaborative, cross-team, cross-cultural environment.
  
  
• Bachelor's degree in marketing or a related field
• Should either be working or be flexible to work during the North American Shifts

What you'll do:

• Monitor campaign execution and track response data in the system to enable accurate reporting and analysis
• Forecast, report and analyze program and tactic effectiveness
• Make data-driven recommendations and advocated for internal resources required to drive continued growth
• Create and disseminate key reports to internal and external stakeholders
• Perform ongoing analysis of top of funnel performance - clicks, webinar analysis, customer journey analysis etc
• Work closely with cross-functional teams to understand the needs and trends
• Analyze the lead pipeline, user needs and trends, conversion data, funnel analysis, tracking the lead progress and provide the insight on customer/ lead conversion
• Campaign Analysis on qualitative and quantitative basis, understanding of the industry needs and persona's involved, get the right messaging and the right use cases for particular issues
• Accountable for detailed reports on effectiveness of multi- channel campaigns, analyzing the performance of campaigns and provide recommendations for improvements as needed
• Communicate opportunities to try innovative new methodologies and improve the analytical procedure
• Communicate effectively with key stakeholders from across the business

Replicon Software Inc is looking for .

Replicon Software Inc is looking for Any Graduate / Post Graduate profile candidates.