Adobe Solution Architect Job In Tata Consultancy Services Limited In Pune

1 Role: ADOBE SOLUTION ARCHITECT 2 Required Technical Skill Set : AEM Architect, ADOBE TECH Lead, Adobe Target Lead, AEM Target Lead, Adobe Digital Experience Architect 3 Desired Experience Range 8-20 4 No of Requirements 7-10 5.

Location of Requirement:Chennai, Bangalore, Hyderabad, Kolkata, New Delhi, Mumbai, PuneDesired Competencies (Technical/Behavioral Competency)Good to Have

• Partner with sales teams to conduct business and technical discovery with customers
• Solutioning& designing, Consulting, architectures and use cases to help customers meet their objectives
• Develop robust recommendations, proposals and scope of work documents for Adobe Consulting engagements while also identifying critical dependencies & gaps
• Present your proposals to executive-level customers in a clear and compelling way
• Help customers understand Adobe's capabilities and the transformative power of digital marketing
• Continuously improve the Solution Architecture team's knowledge, methodologies and customer-facing collateral

Must Have & Responsibility:Adobe Target Lead/Web Analytics Looking for a lead who can build and deliver the best in class personalized digital experiences through the right use of platform, frameworks, technologies and codeResponsibilities:

• Implement & enhance Adobe Target Premium and Adobe Launch Adobe Target Recommendations & Automated Personalization
• Support and develop processes and documentation for tagging, testing, QA, and reporting Work closely with developers to ensure target code follows best practices
• Develop reports and Dashboards to meet clients' needs in Adobe Analytics and Target Advice on testing protocols and practices to ensure testing needs are met Implement A/B tests and help prioritize testing
• Report on testing efforts and communicate insights to a broader audience Qualification and Experience 6 to 9 years of experience in Adobe Target and Adobe Experience Manager with at least 2yrs.
  
  as a lead Experience in Front End Frameworks will be a plus
• Requirements Must have a passion for transforming data into meaningful personalized experiences Experience in leading Adobe Analytics/Google Analytics implementations across digital properties

Adobe Target Lead:

• Consult & implement the best-practice approaches for Adobe Analytics Implementation Must have experience with DMP platforms like Adobe Audience Manager
• Ability to independently manage analytic projects with a high degree of accuracy and attention to detail
• Ability to prioritize and work in a very fast-paced environment
• Development skills: JavaScript, HTML, CSS, jQuery, Data layers Problem solving skills Strong critical thinking, analytical and problem-solving skills
• Ability to work collaboratively with cross functional teams like product owners, technologies teams, and marketing teams Excellent written and oral communication skills

AEM Architect1 Overall, 10+ years of Experience with 5+ years of Solution Architecture Experience and 2+ years of managing technical delivery experience2.

Must have 5+ years of specialized delivery experience in an Enterprise environment with applications that span multiple technology stacks, data centers, and different technology ecosystems3 Must have a working knowledge of at least one or two of the programming language (NodeJS, Java/J2EE)4 Must have a working knowledge of at least one of the cloud platform Microsoft Azure, GCP , AWS5 Working Knowledge of Adobe Products to deliver content, Microservice architecture, and AI/ML model to provide a personalized experience6.

Must have a working knowledge of DevOps and cloudAdobe Web Operations:1 Execute our web marketing campaigns flawlessly to support campaign build, testing, and publishing of marketing communications in our content management system (AEM)2 Lead a center of excellence with our digital web technologies3.

Enforce and enhance rigorous QA processes and A/B testing strategies, advise on best practices for web and mobile web4 Support our product and marketing colleagues with online best practices to drive engagement5 Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that will drive conversion and engagement, while optimizing the client experience and ease of use6.

Drive the innovation of our tech stack and web capabilities with Product Owners and Squad Leaders to meet our evolving web marketing needs7 Identify areas of improvement, define requirements, prioritize requests, and ensure digital solution is sound8 Continuously stay on top of the marketing technology industry and our platform capabilities to optimize and extend our marketing effectiveness in our web channels.

9 Build strong relationship skills with key business partners in Marketing, Product and Technology is importantQualifications & Requirements:

• 5+ years of content authoring experience for web properties using an enterprise CMS Experience with Adobe Experience Manager is necessary and expertise with Adobe Target and Audience Manager for web personalization, expertise with Adobe Analytics is a plus
• Good understanding of ecommerce domain is an added advantage
• HTML, CSS, and JavaScript capabilities, next generation technologies added adv
• Basic knowledge of UI/UX processes
• Working experience with creative and design teams

Adobe Digital Experience Architect1 Serve as a SME for digital marketing best practices, internal processes and systems related to digital marketing2 Evangelize the importance and thus adoption of core client digital marketing capabilities/platforms3.

Gather future business requirements and represent the voice of the brand as additional digital marketing capabilities/platforms are established4 Strong cross-functional collaboration with brand marketers, Regulatory Affairs, Business Conduct, Data Privacy, IT Business Engagement and Global Digital teams5 Work closely with Digital Optimization / Analytics Engineering team on build out of capabilities, SOPs, rollout and training6 Using web analytics, customer insights and UX/UI best practices, drive informed understanding of how our customers use our digital interfaces, and what improvements could be actioned to improve the UX experience7 Engaging with corporate digital governance to ensure initiatives align with digital standards.

8 Work with marketers and SEO vendor to ensure that the websites are effectively optimized for organic search through the implementation of effective SEO strategies9 Leverage experimentation strategies to ensure decisions are data and market driven10 Deliver operational efficiencies by identifying and implementing& executing process improvements and informing standards that enable great customer experience11.

Stay informed on the latest thinking in user experience design, emerging digital technologies, approaches, and strategiesSkills/Abilities:8+ years of experience in digital marketing, information architecture, user experience design or another role which involves strategy and architecture for the user experience design and enabling for complex digital properties

• Strong understanding of web best practices including user experience, SEO/SEM, A/B testing, and website performance optimization
• Strong understanding of web metrics, digital testing methodology and optimization strategies
• Experience with marketing technology tools such as Adobe Experience Manager, Adobe Target, Adobe Audience Manager, Adobe Analytics
• Added advantage experience with other analytics tools like Google

Tata Consultancy Services Limited is looking for .

Tata Consultancy Services Limited is looking for Any Graduate / Post Graduate profile candidates.