Business Analyst Adobe Analytics Job In Genpact In Bengaluru / Bangalore

We are inviting applications for the role of BA, Adobe Analytics

• Design & develop Adobe Analytics solution & technical implementation, along with documentation for web and app platforms
• Own tagging stories for projects spanning across multiple domains - Proactively communicate and collaborate
• Administer the Adobe Analytics product - variables, processing rules, classifications, marketing channels, data feeds, Mobile Services, integrations, etc
• Self-starter who can take a project from start to finish with minimal direction
• Create dashboards and ad hoc reports showcasing present trends, progress rate against established KPIs, goals, and lead generation activities
• Analyze to identify traffic trends, abandonment issues & opportunities involving site conversion rates
• Analyze website traffic (segments) to better understand user experience & conversion based on factors like source, channel, visitor frequency, location, etc

Qualifications we seek in you!Minimum qualifications

• B.
  
  S Computer Science or related degree, Masters preferred
• Good experience in Digital Analytics field
• Experienced with Tag Management Systems (DTM, Adobe Launch, Google Tag Manager, Tealium)
• Expert in data layer design, and effective utilization of event-driven data layers
• Experienced in debugging client-side applications (Adobe debugger, Charles, Fiddler)
• Knowledge of web page fundamentals such as DOM load events
• Tagging experience via JavaScript

Preferred qualifications

• Able to effectively communicate and collaborate with both IT and business stakeholders
• Experience in managing and delivering analytics projects
• Experience working with teams in different geographic locations
• Experience with Adobe Target a plus

Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation For more information, visit wwwgenpactcom.

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Genpact is looking for .

Genpact is looking for Any Graduate / Post Graduate profile candidates.