Campaign Management 7 To 9 Years Noida Job In Capgemini In India, Noida

• Experience in campaign management or direct marketing
• Instrumental in responsive design (emails + templates + websites), Media/Responsive Queries, HTML programming
• Clarity of thought and ability to negotiate ambiguity
• Should have experience in Marketing Automation tools preferably Pardot/ Marketo/ Eloqua & CRM- Salesforce
• Previous experience working with onshore teams would be desirable but not essential and working knowledge of Adobe creative cloud is a big plus.
  
  
• Ability to have a view on strategic/tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved
• Undertake Salesforcecom, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity
• Develop and executes campaigns for account-based marketing, lead generation, lead nurturing and demand creation programs in Salesforcecom, Pardot application - having taken the time to understand the campaign objectives.
  
  
• Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices
• Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis
• Work with Onshore Marketing Managers to define metrics measure, track, analyze and regularly report on the effectiveness of overall campaign performance
• Define and implement new marketing automation methodologies that will maximize efficiency
• Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites.
  
  
• Effectively collaborate with colleagues and CRM/Demand Generation Operations

• Advanced knowledge of CRM software like Salesforcecom, Pardot, Eloqua
• Advanced Knowledge of HTML, CSS, Responsive Design, Media/Responsive Design Queries and Templates and advanced knowledge of MS Office Suite.
  
  

• Develop and maintain long-term data strategy and work in tandem with stakeholders
• Maintain database integrity and synchronization of marketing systems

Capgemini is looking for Any Graduate / Post Graduate profile candidates.