Job Details
Key Functional Areas of Responsibility Manage, review, and perform daily account responsibilities associated with Facebook, Instagram,Google Ads and other search engine and social media platforms for a variety of clients Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps,impression share, quality score and other important account metrics Manage the creation of large keyword lists Provide creative copy suggestions and graphical ad templates Manage Display network placement lists on Google Ads and through other contextual advertisingplatforms.
Provide recommendations and execute strategies for keyword and audience opportunities, campaignstructuring, targeting, display network, and other facets of paid search in accordance with client goals Provide oversight and manage new paid search and social media campaigns, ad groups, and accountsand aid in the creation of paid search marketing initiatives Provide oversight, manage, and be able to generate weekly and monthly client reporting for all majormetrics, goals tracking, revenue tracking, and other paid search initiatives Keep pace with search engine and PPC industry trends and developments Monitor and administer web analytics dashboards, reports and key reporting tools, and point out keyareas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels Communication to team and management on project development, timelines, and results Provide oversight and work closely with the other team members to meet client goalsProfessional Skills & Qualifications No less than 2 years experience in Facebook/Instagram Ad Manager, Search Engine Marketing (SEM)and Paid Search (PPC) Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well asinternal reporting tools Experience working with popular PPC ad platforms Proficiency in managing moderate to large scale PPC accounts in a variety of different businessverticals