Sr Brand Manager Gatorade Hydration Job In Pepsico In India, Gurgaon / Gurugram

OverviewMain Purpose:Create Gatorade 'launch' strategy for India, Conceptualize & Execute marketing calendar across communication, consumer engagement, activation & innovation towards delivering a 25MM case year 5 visionRebrand the Global Iconic product to India Market India will be a global pilot market for an alternate strategic approach to build GatoradeContinue to establish work and practices across rest of hydration portfolio (5 brands: Aquafina, Aquavess, Dukes water brands & Evervess & Dukes Soda brands) This includes but is not restricted to market visibility, packaging, regulatory compliance led R&D initiatives, new pack initiatives e.

g: water extension into cans, channel specific pack launches etc, and any other global / sector led harmonization projects ResponsibilitiesAccountabilities:

• Establish the Brand to Success in India Market as the Lead for this portfolio with the heightened focus & investment from IB
• Develop long term & annual brand strategies for a wholistic Hydration Play in India
• Lead responsibility for Brand Positioning, Creative & Media Strategy, and execution
• Identify & build long term engagement platforms to drive sports hydration credentials & create 'iconic' brand stature
• Identify new model for marketing - sports marketing
• Lead A&M investment choices based on business priorities
• Develop & activate regional on-ground programs in partnership with Trade marketing & Franchise teams
• Develop the Innovation roadmap & anchor Stage gate process on the brand
• Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc.
  
  ) to deliver end to end marketing programs
• Single point of contact for the GBG Team Work closely on brand launch & plan execution Heightened interaction versus other brands due to the Global strategy and A&M investment
• Initiating contracts with Celeb/ Athlete Agencies
• Lead partnership discussions with leading sports authorities in India like BCCI, Olympics Commission etc
• Close engagement with bottler to develop relevant push model and selling capability for a premium brand.
  
  

QualificationsKey Skills/ Experience Needed

• 5-7 years' experience in Sales and Marketing Focused 3 years in Brand Management
• Brand Management, Sports marketing
• Ability to lead concept, innovation, communication, activation, celeb management, senior Global stakeholder management, etc
• Strong influencing skills to drive brand agenda cross functionally & with Senior agency/external ecosystem & global PEP ecosystem
• Attention to detail & strong project management skills
• Ability to thrive in a fast paced & dynamic environment
• Strong collaboration skills to partner with brand leaders and commercial teams
• Culturally 'plugged in' - awards of sports trends/platforms etc
• Leading projects end to end with low supervision

Pepsico is looking for .

Pepsico is looking for Any Graduate / Post Graduate profile candidates.